HUGO BOSS continues to strengthen its retail business in China. Investment in strengthening the image quality and brand recognition of retail stores is still the foundation of the Group’s regional strategy. From Shanghai to Hong Kong, HUGO BOSS has expanded its stores to 124 stores and opened key flagship stores in the retail network, clearly and clearly demonstrating the strength of the brand.
From Shanghai to Hong Kong, HUGO BOSS has expanded its stores to 124 stores and opened key flagship stores in the retail network, clearly and clearly demonstrating the strength of the brand, including the flagship of the Jing An Kerry Centre in Shanghai, an important business district in Shanghai. Stores and Shanghai Yip’s flagship store at IAPM, as well as two flagship stores in Hong Kong Central and Canton Road, Tsim Sha Tsui. Among them, the BOSS Hong Kong Central flagship store, which is located in a prestigious location, covers an area of ​​more than 1,000 square meters.
HUGO BOSS Hugo Boss enters official flagship store of Taobao Tmall
At the same time, HUGO BOSS Group will focus on cooperation with Tmall Mall. Tmall Mall is China's first online sales platform dedicated to official brand stores. BOSS Orange will be the first brand to be launched on the platform under the HUGO BOSS Group. This cooperation allows brands to reach out to a wider consumer group. For example, consumers living in cities away from HUGO BOSS physical stores.
The official flagship store of the BOSS Orange Tmall Mall was launched before 2014, marking another major step in the Group's e-commerce strategy in China.
Changxing Xinyang Textile Co., Ltd. , https://www.xinyangtextiles.com