Ma Qing has been making significant moves recently, from supporting the Miss Tourism World contest to actively contributing to the establishment of the Tianjin Polytechnic University of the Arts and the Institute of Clothing Technology's "teaching practice base." He also invested in rewarding top-performing dealers with luxury cars. As a representative of home culture, he believes that home wear is gaining more attention today. For him, it's been a 17-year commitment to ensure that home clothing remains an essential part of daily life for Chinese consumers.
Business Opportunities Behind the Beautiful Event
Before the 2009 World Travel Miss China Finals even started, news about Kaidi Group’s sponsorship had already spread rapidly. As the sole designated sponsor of the event, Kaidi aimed to showcase the charm of its home wear brand on an international platform. At the same time, the company sought to enhance its brand recognition and explore new business opportunities. With Lai Ying, the brand's spokesperson, and Ma Qing, the chairman of the board, they emphasized that promoting corporate culture through various platforms was crucial. They felt the beauty pageant's positioning aligned perfectly with their vision of spreading beauty and quality of life. Home wear, they believed, was the perfect extension of fashion in everyday living. Participating in such events, they said, would play a vital role in advancing the entire industry.
When asked about the collaboration between the beauty pageant and home wear, Ma Qing pointed out that combining such events with brand promotion could significantly expand the market. He saw great potential in using these high-profile platforms to elevate the image of home wear brands.
In Ma Qing's view, Kaidi Group, as a pioneer in the homewear industry, has always aimed to give back to the community and fulfill its social responsibilities. Sponsoring the "World Travel Tournament" was not only meaningful but also an opportunity to make a broader impact.
School-Enterprise Cooperation Reserves Talents
Beyond sponsoring global events, Guangdong Kaidi Garment Co., Ltd. recently partnered with Tianjin Polytechnic University College of Art and the China Textile Industry Association Homewear Professional Committee to establish a "teaching practice base." Focused on design and development, Ma Qing recognized the urgent need for more design talent in the home wear sector. He plans to set up more training institutions across the country to address the mismatch between academic education and industry demands. By doing so, he aims to improve the overall quality of home wear design, production, and sales while fostering innovation in the field.
Ma Qing Ren explained that this educational initiative is part of an order-based training program. The "teaching practice base contract award ceremony" was held in Shantou, Guangdong, on November 2nd. During the event, Ma Qing was officially appointed as a visiting professor at Tianjin Polytechnic University College of Art and Clothing. He expressed his intention to step into college classrooms, sharing his 17 years of entrepreneurial experience and inspiring more students to consider the home wear industry as a viable career path. His goal is to provide new employment opportunities and spark interest among young talents in this growing sector.
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