In August, the renowned Italian fashion brand VENI & VICI made its debut in Daocheng and held an impressive autumn-winter collection launch event at Qingdao Parkson. Prominent figures such as Wan Jin, Vice President of the Shandong Garment Industry Association, Liu Kai, Director of Apparel Operations for "Wei Niewei Xi," and Chen Guosheng, Deputy Manager of Qingdao First Parkson Co., Ltd., were in attendance and delivered speeches. Under the umbrella of the Jiangsu Third Group, Jiangsu Wei Niewei Xi Garments Co., Ltd., which owns the men's brand "VENI & VICI," showcased the elegance and flexibility, luxury and simplicity intertwined in their designs. Through bold and romantic color combinations, they aimed to create a distinctive sense of style that reflects the essence of modern male fashion, highlighting their innovative design capabilities.
Currently, Wei Niewei Xi operates franchise stores in over ten major department stores across more than ten cities. When asked why they chose the picturesque coastal city of Qingdao to expand their market, Liu Kai, Director of Apparel Operations, told the "Textile and Apparel Weekly" reporter, "While we have established several stores in the Yangtze River Delta region, Shandong province, particularly Yantai, has been a key focus. Qingdao, as one of the most affluent and fashion-forward cities in Shandong, represents our ideal location for growth. We hope that, during the Third China Brand Festival in Qingdao, our presence in the prestigious Parkson mall will help us solidify our strategic foothold in the Shandong market. Looking ahead, we also plan to open a new store in the provincial capital, Jinan."
This move not only underscores the brand's commitment to expanding its footprint in China but also highlights its dedication to offering high-quality, stylish clothing that resonates with contemporary consumers. The brand's strategic approach in selecting locations like Qingdao reflects its understanding of regional consumer trends and preferences, positioning it as a leader in the global fashion industry.
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