In August, VENI & VICI, an iconic Italian fashion brand, made its debut in Daocheng and held a grand Autumn-Winter 2009 collection launch at Qingdao's Parkson Mall. The event was graced by prominent figures including Wan Jin, Vice President of the Shandong Garment Industry Association, Liu Kai, Director of Apparel Operations for "Wei Niewei Xi," and Chen Guosheng, Deputy Manager of Qingdao First Parkson Co., Ltd., who all delivered speeches. Jiangsu Wei Niewei Xi Garments Co., Ltd., part of the larger Jiangsu Third Group, showcased their self-owned men’s label, VENI & VICI, through a harmonious blend of elegance and flexibility, luxury and simplicity. This fusion of contrasting elements, along with bold yet romantic color palettes, created a distinctive style that encapsulates the essence of modern men’s fashion. It not only highlighted the brand's innovative spirit but also underscored its ability to craft high-quality, stylish garments that resonate with contemporary consumers.
Currently, the brand operates franchise stores in over 10 major department stores across more than 10 cities. When asked why they chose the picturesque island city of Qingdao to expand their market presence, Liu Kai, Director of Apparel Operations, shared his thoughts with the "Textile and Apparel Weekly" reporter. He explained, "While we’ve successfully opened several stores in the Yangtze River Delta region, Shandong’s Yantai market remains a key focus for us. Qingdao, being one of the most affluent and fashion-forward cities in Shandong, presents the perfect opportunity for us to establish a strong foothold. Hosting this event during the Third China Brand Festival in Qingdao, within the prestigious Parkson mall, aligns perfectly with our strategy to penetrate the Shandong market. Looking ahead, we also plan to open a new store in the provincial capital, Jinan."
This move signifies VENI & VICI’s commitment to expanding its influence in China while maintaining its signature style and quality craftsmanship.
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