Original design brand background , the product matched with hemp, cotton, bold sense of science and technology before, to be grinding, scratching and dyeing, scraping wax to do the old, damage and other technology. And designed for life, through the way of life and wearing ideas to express personal awareness and taste of literacy, to abandon the complex not flashy, with simplicity, natural, comfortable design for the essence. Base color to simple style and European style of the pie, combined with cotton, linen, silk texture of a variety of materials to the feminine, Chang present dressing taste.
Now let us know about the general manager of the total background Yu, also followed the general to learn more about the background color.
Reporter: brand name "background", what is the meaning of it?
I always: Because now the trend of cotton series is recognized by everyone, the background is so named in the original understanding of the pursuit of true self, this is not the commercialization of their own things, to restore our clothes to them.
Reporter: original design brand all the way to the development of color, your life or ideology have not changed?
I always: there must be some, only to adhere to, in order to allow some of their own consumers to accept.
Reporter: All said that the road to success is difficult, then all the way down in the background you have never thought to give up?
Yu total: from the beginning of the year to create the background, never thought of going to give up. Because of their own very love this industry, this series of cotton, original style of the brand I was to treat their own lives, will not think of giving up.
Reporter: So the background color is the first time this year to participate in China (Shenzhen) Trade Fair?
Yu total: the first time this year exhibitors.
Reporter: Now we can see that this time your exhibition design is very unique, so that the novel design inspired by where?
Yu total: This is the background of the brand name and background, the background has always had a variety of meanings, in pursuit of the true concept of me. At that time we went to Tibet to shoot and saw that the wood props up the salt scene of salt water. This time, the pavilion also wanted to restore the feeling over Tibet.
Reporter: Well, the unique layout of the exhibition hall we can know the characteristics and charm of the background color clothing, so the characteristics of the background color clothing is mainly derived from where?
Yu total: still go to some more developed countries to learn, adopt the wind, but more inspiration is derived from the understanding of the brand, and gradually restored to their own style.
Reporter: Looking at the current apparel industry, emerging brand continues to rise, do you think the future development of the background is to continue to adhere to their own style and characteristics, will adapt to the community has changed?
I always: We will be based on the market trend, the Internet development, and even the development of O2O clothing, but we are also based on their own development goals, come and go to develop their own product planning, but the original intention can not be changed.
Reporter: Planning for a brand leader is quite necessary, what is the future of the background plan?
Yu total: 5 years, I want to go public.
Reporter: Thank you for sharing, I believe under the guidance of your background will have better development!
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