In an era of increasing competition, a brand is more than just a concept, name, or logo. It has long been a unique effect of a product or service on the part of consumers and becomes an intangible asset. Love yarn baby adjustable underwear from the perspective of consumer health concerns, monographs to create high-tech + fashion + personalized health underwear, and constantly strengthen the construction of brand differentiation, out of a brand with its own characteristics of the development of the road, the Competitors left behind.
Love yarn baby as the first brand of domestic health underwear, product features unique advantages, materials advantages, the price advantage for Love yarn brand has laid a solid foundation for the development. Love yarn International General Manager Mr. Wu told reporters in the underwear field homogenization trend is serious Today, Love yarn Baby in order to highlight the product differentiation, at a huge investment to increase scientific research, product development, the introduction of personnel efforts to set up a product development Center, Love yarn baby underwear concept, technology, function, price, promotion, service differentiation competitors. In fact, the differentiation of brand image is based on knowledge, which determines that it can be more personalized than the product differentiation that depends on technology. Therefore, Love yarn baby brand no matter from the comfort, perfect body shape, wearing durability, unique in the domestic similar products.
It is understood that Love yarn baby brand since listing in Hong Kong in January 2010 January landed in mainland China, adhere to the production of health underwear-led, based on ergonomics, aesthetics, design, in accordance with the characteristics of oriental women's body, selected high-tech Of the high-quality fabrics, love yarn retails the brand to maintain market awareness and brand differentiation, in good health care of women's physical and mental health, in a short period of time has aroused the concern and favor of consumers. All consumers who love yarn into the baby, are Love yarn baby underwear comfortable, personal, fashion and crazy, but also love yarn baby underwear poor prices attracted by the price. Especially the love yarn baby plastic underwear, fit and can adjust the beautiful curve, comfortable to wear, can wear for a long time; or comfortable without tension, activity freely, effectively reduce the body load.
Zou Jifu, executive director of Love yarn International, said that underwear is not a simple functional dress. It has been given more connotations by this era. For example, the brand it represents is elegant, sexy, attractive, healthy and so on. The so-called brand seizes people Mental and spiritual needs, underwear enterprises must pay attention to brand differentiation, and adhere to the long-term, heavy service, tree reputation, a culture of strategic thinking, at the same time, we must seize the consumer's aesthetic awareness and health philosophy, to maintain permanent vitality. I personally think that underwear fashion is never outdated goods, underwear business imitate each other, run on each other, without paying attention to the brand building differences, underwear business there will be no way out.
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