Day stroll in Dashilan, Beijing, saw a foreign female friend wearing a Bohemian dress, matched with a pair of old Beijing cloth, walked briskly in the street. That pair of light blue old Beijing cloth shoes, let me immediately heart kind. The first time concerned about the old Beijing cloth shoes, last year to go to Sanya, Hainan, found around many good sisters are wearing different styles of old Beijing cloth shoes. Among them, a pair of gorgeous embroidered shoes worn by a good friend at the local foot, or specially sent to Beijing by friends. Of course, some boutique boutiques on the Sanya Walking Street have already started selling old Beijing cloth shoes, and the business is said to be doing well. The second contact with the old Beijing cloth shoes, fat street in Wuhan in April this year, when the custom wear, in a sophisticated shoe store, actually saw the old Beijing cloth shoes for sale. If you say that in the tourist city of Sanya, the old Beijing shoes because of its unique style and wearing comfort to meet the leisure needs of tourists holiday attracted consumers, so the old Beijing cloth shoes in Wuhan, too, but I feel accident. I have a unique memory of cloth shoes. As a child, on the first day of the first lunar month, I put on new cloth shoes that my mother sewed by hand. That soles are mom how many nights in the faint light of a stitch satisfied melamine floor, wearing a particularly comfortable, but unfortunately at that time do not know the dense stamped share of heavy maternal love, but also often not so bad shoes. I believe many people who have come from that scarcity have the same memory. Later, economic development, improved living standards, fashion shoes are all over the street, cloth shoes will gradually away from our lives. Impression, only the elderly at home still wearing cloth shoes, hand-stitched cloth shoes is even more rare. Old Beijing cloth shoes have gradually withdrawn from the market, leaving only a few in the barely maintained. Nowadays, the old Beijing cloth shoes regain the favor of people, and even walk in the forefront of the trend, not only those who have special memories of cloth shoes, "nostalgia" like to wear, the pursuit of young people began to wear the old Beijing cloth shoes. In big cities such as Beijing, many company employees have a pair of cloth shoes in the office. They feel comfortable wearing them. Some women even enjoy fond memories of those unique and colorful cloth shoes. Not a big fanfare of advertising, there is no speculation of a variety of marketing tools, was once forgotten old Beijing shoes back into people's lives. This one of the truth, it is worth thinking. Any kind of product is welcomed by the people, must be because this kind of product to meet the public some needs. Old Beijing cloth shoes have been able to stubborn for so many years because of the elderly has always been like. Now, the reason why the old Beijing shoes accepted by young people, on the one hand because of the fashion back to rational, on the other hand because of the old Beijing shoes bold innovation, to seize the psychological needs of modern young people. The tight urban life nowadays makes young people yearn for simple and healthy life. The original comfortable and lightweight features of old Beijing cloth shoes, together with the innovation in colors, patterns, heels and styles, gradually conform to the characteristics of modern products. Meet people's needs. Like the old Beijing cloth shoes, the traditional Chinese cheongsam has bold innovation in recent years. It has been favored by some girls with its round neck and loose waist design. Similar to the traditional products that have started to appear on the market and have trends, there are also traditional folk craft straw hats and ethnic costumes. The market demand is always changing. Traditional commodities used to dominate the market. However, in the process of rapid economic development and market diversification, some traditional commodities have lost their markets due to their simple style and backward functions. In fact, these products have a very quiet identity in people's minds. We believe that as long as businesses are brave enough to innovate and find a meeting point of traditional culture and market demand, more and more traditional commodities like the old Beijing cloth shoes will re-enter people's lives.
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