Last year affected by the increase in the cost of cotton and other industries, the textile and clothing industry underwent greater pressure. However, domestic apparel consumption still continues its steady growth trend over the past year. A number of clothing retailers generally accepted that the annual interview with the “First Financial Daily†reflected that the annual results were good and that they could basically absorb the pressure of cost.
According to data from the National Bureau of Statistics yesterday, from January to December 2010, the retail sales of clothing, shoes, hats and needle textile products by enterprises above designated size reached 587.4 billion yuan, an increase of 24.8% year-on-year; It was 69.7 billion yuan, a year-on-year increase of 27.3%.
Liu Xiaoyang, manager of the Public Relations Department of Maclean Co., told reporters yesterday that the company had increased several brands in 2010, driving the growth of online and offline clothing sales, and the domestic apparel consumption was full of energy, especially online shopping growth.
Mr. Wu, a Shenzhen-based high-end clothing business, also talked about the rapid increase in domestic consumption, especially in the consumption of high-end goods. The company’s sales increased by more than 30% last year, and its profit remained above 10%. Although the manufacturing cost is increasing, it has little effect on high-end apparel products.
Due to the rising costs of raw materials such as cotton and labor, many brands of clothing, footwear and hats have generally increased their prices by 20% to 30% last year. Wang Yisheng, head of Lotte Garment Co., Ltd., said that through promotions and other methods, domestic consumers can basically accept price increases. Some children's clothing brand prices and adult clothing brands are also sold up to several hundred yuan or even thousands of yuan. The sales performance is also good, obviously better than the export market.
According to a survey conducted by the Boston Consulting Group, the six products that China’s wealthy consumer groups plan to increase spending include apparel and footwear. The rapid growth of the Chinese clothing market has left many foreign brands in vain, and they are hoping to divide up the cake in this market. Gap, the largest clothing retailer in the United States, opened its first store in China last month and plans to enter its brands Old Navy and Banana Republic into the Chinese market. Another clothing brand Cherokee also plans to open up the Chinese market.
Wang Qianjin, the chief analyst of China First Textile Network, believes that the arrival of the new consumer era is undoubtedly a major positive for the textile domestic market. According to international experience, after the per capita disposable income exceeds 3,000 US dollars, social consumption will pay more attention to quality and brand. China's textile industry has just entered this new stage of consumption. In fact, during the “11th Five-Year Plan†period, clothing consumption has maintained a year-on-year growth of more than 20% year-on-year, and the growth rate has been significantly higher than the total retail sales of consumer goods in the current year. It is estimated that the total current domestic apparel market capacity has exceeded 800 billion yuan. It is conservatively estimated that by 2015, the entire clothing market will have an expansion rate of about 15%, far exceeding the export market, and the future will have a bright future.
According to data from the National Bureau of Statistics yesterday, from January to December 2010, the retail sales of clothing, shoes, hats and needle textile products by enterprises above designated size reached 587.4 billion yuan, an increase of 24.8% year-on-year; It was 69.7 billion yuan, a year-on-year increase of 27.3%.
Liu Xiaoyang, manager of the Public Relations Department of Maclean Co., told reporters yesterday that the company had increased several brands in 2010, driving the growth of online and offline clothing sales, and the domestic apparel consumption was full of energy, especially online shopping growth.
Mr. Wu, a Shenzhen-based high-end clothing business, also talked about the rapid increase in domestic consumption, especially in the consumption of high-end goods. The company’s sales increased by more than 30% last year, and its profit remained above 10%. Although the manufacturing cost is increasing, it has little effect on high-end apparel products.
Due to the rising costs of raw materials such as cotton and labor, many brands of clothing, footwear and hats have generally increased their prices by 20% to 30% last year. Wang Yisheng, head of Lotte Garment Co., Ltd., said that through promotions and other methods, domestic consumers can basically accept price increases. Some children's clothing brand prices and adult clothing brands are also sold up to several hundred yuan or even thousands of yuan. The sales performance is also good, obviously better than the export market.
According to a survey conducted by the Boston Consulting Group, the six products that China’s wealthy consumer groups plan to increase spending include apparel and footwear. The rapid growth of the Chinese clothing market has left many foreign brands in vain, and they are hoping to divide up the cake in this market. Gap, the largest clothing retailer in the United States, opened its first store in China last month and plans to enter its brands Old Navy and Banana Republic into the Chinese market. Another clothing brand Cherokee also plans to open up the Chinese market.
Wang Qianjin, the chief analyst of China First Textile Network, believes that the arrival of the new consumer era is undoubtedly a major positive for the textile domestic market. According to international experience, after the per capita disposable income exceeds 3,000 US dollars, social consumption will pay more attention to quality and brand. China's textile industry has just entered this new stage of consumption. In fact, during the “11th Five-Year Plan†period, clothing consumption has maintained a year-on-year growth of more than 20% year-on-year, and the growth rate has been significantly higher than the total retail sales of consumer goods in the current year. It is estimated that the total current domestic apparel market capacity has exceeded 800 billion yuan. It is conservatively estimated that by 2015, the entire clothing market will have an expansion rate of about 15%, far exceeding the export market, and the future will have a bright future.
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