Visit Zhang Qiongyao, leader of Wenzhou garment industry: use both fashion and environmental protection

Approaching the Ms. Zhang Qiongyao, Secretary-General of the Wenzhou Fashion Chamber of Commerce, really understands the important role and far-reaching significance of the Wenzhou Clothing Association in the clothing industry in Wenzhou.

Zhang Qiongyao, who used to be a senior media person, has also operated her own clothing company. Now she has worked for a long time and has done quite a lot. She has a great ability to look at the clothing industry in Wenzhou in this position with a macro perspective. She also uses her unique and delicate acumen to perceive even more subtle corporate needs. The media work experience gives her abundant information to allow entrepreneurs to pass her. The pioneering vision has seen a broader world.

As the secretary general of a female chamber of commerce, Zhang Qiongyao has his own opinion on the garment industry. Sophistication is her first position in clothing. In her eyes, she can only be classical and thus durable, and also best embodies the current environmental protection concept of energy saving and emission reduction advocated. Sheer clothing can be easily discarded as a garment industry. The Secretary-General will only in-depth interpretation of a real, huge environmental loophole.

The first thing Zhang Qiongyao talked about was the result of the professional training school of Wenzhou Garment Merchants Association.

Answering the dilemmas faced by many entrepreneurs in the clothing industry, combining theoretical knowledge with industrial applications, and teaching them to managers in a proposition way, is exactly what the Institute for Professional Development of the Clothing Industry Association is aiming for. After earnestly thinking about the real needs of the Wenzhou garment industry, Qiong Yao led the team of the Chamber of Commerce to create a place of further education for the enterprise and tried to help the company to take the difficult road. The college did not hesitate to hire a well-known domestic lecturer to help improve the development level of the clothing industry in Wenzhou.

Just as the school did not focus on senior managers such as the chairman of the board, Zhang Qiongyao’s attention focused on everyone in the industry.

She has always stressed that the key to transformation and upgrading of the industry is the transformation and promotion of ideas and ideas. What else needs to be done while studying and training? What she sees is behind the successful companies, the group of managers who are silently dedicated and the majority of employees at the lowest level. What are they thinking about when they are away from their hometowns and away from home after a stressful job? What are their needs?

The Wenzhou Garment Merchants Association began to try to organize young employees of various companies to organize large-scale networking activities. Four times a year, various kinds of learning and recreational activities with the theme of the four seasons made everyone understand each other in a relatively closed living environment. Many of their peers communicate and learn from each other, which increases their enjoyment of life and stimulates their work enthusiasm. This is a topic that she thinks more deeply for entrepreneurs. Recently, the Chamber of Commerce is associating with some media and brewing further actions aimed at the lifelong events of outstanding corporate talents.

Accurately understanding the needs of enterprises and helping enterprises solve their problems is the work that Zhang Qiongyao has assigned to him.

The problems of each company have both commonalities and personalities. The industry newspapers published by the chamber of commerce publish difficult cases in detail and point out the points so that the entire industry can learn from them.

Wenzhou Garment Chamber of Commerce has always been the first place in the planning and positioning of the entire garment industry. Zhang Qiongyao strives to have a higher and far-reaching perspective than the enterprises and is more forward-looking than entrepreneurs. She stressed that standing behind the company to support services is very important, but standing in front of the company and guiding the industry to become more important, this is the responsibility and value of the Chamber of Commerce. This year, Wenzhou Fashion Industry Planning Research Office came into being.

Zhang Qiongyao said that the scope of research in the research room is actually very targeted, that is, it is aimed at the clothing industry in Wenzhou, but the depth, breadth, and objectivity of research topics cannot be underestimated.

The biggest advantage of Wenzhou's garment industry lies in the manufacture of high-end men's clothing. Taking advantage of the situation, adapting to local conditions, it is the right direction to follow the trend. Under the chairman’s advocacy, Zhang Qiongyao contacted all parties to match resources. This time the “Global High-end Men’s Development Forum” in Pudong, Shanghai was a case. The activities of the Australian Federation of Wool, the British top fabric companies, the Royal Haute Couture Association and other institutions, the Italian luxury brands, Europe's top fabrics and the fine arts and crafts of Wenzhou docking, to promote the development of global high-end men's clothing. In this kind of activity, it not only enhances the popularity of men's wear in Wenzhou and creates a regional brand image, but also allows Wenzhou menswear companies to learn more advanced brand culture and business philosophy that leads fashion.

Zhang Qiongyao said that according to the distinction of the domestic market, Chinese men's clothing is mainly concentrated in Wenzhou, Fujian and Ningbo. Compared with Wenzhou, Fujian and Ningbo are more inclined to mid-market. The reason why Wenzhou men's clothing dared to say this is also based on identifying their own characteristics, the formation of dislocation development, complementary competition.

Wenzhou menswear design style and sampling are from fashion frontier countries such as Italy, and the technical staff are able to skillfully master the production techniques, especially entrepreneurs, and have rich experience in the improvement of craftsmanship and processes. These are the key factors for high-end manufacturing in Wenzhou. One ring. Wenzhou entrepreneurs have better economic strength and are willing to invest in the introduction of talents and equipment. These advantages are the fundamental factors that prompt Wenzhou’s determination to create a “China high-end men's clothing gathering base”.

Zhang Qiongyao used his vocabulary to create a metaphor for his work, and skillfully applied these techniques to the management practice of the chamber of commerce.

For instance, Zhang Qiongyao interprets it as an innovation, breaks through a closed business environment, opens a relatively weak sense of innovation, and dares to take the first steps. It is a training school, a legal advisory group, and an industrial planning research room. The Chamber of Commerce captures information and information with the most keen sense of smell and vision, promotes the latest technologies, marketing models, and business opportunities to businesses and actively supports each creative idea.

In the face of deficiencies in funding, administrative rights, and manpower, the Chamber of Commerce will adopt a method that uses a combination of resources and professional teams to strengthen and extend the service capabilities of the Chamber of Commerce. Such as the introduction of the industry's most fashionable clothing professional information network, production of energy-saving devices, venture capital institutions, bank turnover funds, etc., and even the chain canteen brand.

Wenzhou Garment Chamber of Commerce through in-depth analysis of the clothing market research report, fully aware that only the scale effect can play the advantages of production and marketing, joint internal operation and outward expansion, can only improve the operating environment of Wenzhou small and medium-sized garment enterprises, but also for To realize the transformation and upgrade of Wenzhou garment industry lay a good foundation.

This concept has formed the Wenzhou Fashion Development Building integrating R&D, display and commerce. It has formed a platform for the development of Wenzhou small and medium-sized garment enterprises and foreign trade clothing exports. So far, Wenzhou Garment Development Building has attracted more than 200 SMEs and industrial chain companies to settle in, and 150 companies have set up exhibition centers here. The establishment of the building allowed the scattered enterprises to gather and form a joint force.

This clothing and trade agglomeration zone, which is forming heat, will be a beautiful stage for the apparel industry in Wenzhou. Wenzhou Garment Chamber of Commerce will still use the enthusiasm and intentions to paint a beautiful blueprint for the development of the apparel industry in Wenzhou.

Secretary-General Zhang Qiongyao opened the commemorative album entitled “Beautiful Footprint – A 15-Year History of Wenzhou Fashion” and detailed the countless beautiful footprints in the history of Wenzhou's clothing development. He also smiled and looked forward to the new glory of Wenzhou's garment industry. She uses women's unique grace and exquisite, pearl necklaces generally wear the story about the development of Wenzhou garment industry, and her wisdom and focus are much more valuable than pearls, she used to guard the Wenzhou garment industry, the investment and focus also Add her unique charm.

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