Qiong brand men were invited to attend the Sino-American cultural exchange

On October 25, 2010, the "Colorful China" Chinese National Costume Show Group, led by the柒 brand (Qipai), officially departed for the United States. This event was authorized by the Ministry of Culture of China, supported by the State Ethnic Affairs Commission and the Ministry of Foreign Affairs, and invited by the President of the World Artists Experience (WAE). As a leading men’s fashion brand in China with over 30 years of heritage, Qipai was chosen as the sole representative of the "Colorful China" 2010 men's clothing brand to showcase China's latest advancements in men's fashion on an international stage. During the two-week cultural event, Qipai's autumn and winter 2010 collection — featuring the iconic "Chinese Collar" — was presented in five U.S. cities: Virginia, Washington D.C., Maryland, Pennsylvania, and New York. The classic design, which has long been a symbol of traditional Chinese attire, was recognized as a national emblem in the Sino-U.S. cultural exchange, and was even gifted to key American political figures, including President Barack Obama and U.S. governors. The event, co-organized by the China National Museum and the American World Artists Experience Organization, was strongly endorsed by the Chinese Ministry of Foreign Affairs. Qipai, known for its commitment to blending Chinese culture with modern fashion, has always emphasized the philosophy of "heritage of Chinese culture, innovation, and modern design." Since its establishment in 1979, the brand has grown into one of China's most prestigious men's fashion labels, winning numerous national and international awards. In 2001, Qipai ranked among the top 500 private enterprises in China. In 2007, it was recognized as a dominant garment enterprise by the China National Garment Association and named one of the top ten textile brands by the China National Textile and Apparel Council. By 2009, its brand value reached 8.061 billion yuan, placing it among the leaders in China’s textile and apparel industry. Qipai also played a significant role in the 2008 Beijing Olympics, where its "Pi Licensing Men’s Clothing" became ceremonial wear, representing the pride of Chinese fashion on the global stage. After three decades of growth, the Qipai Group now boasts net assets of 8.6 billion yuan, over 4,000 employees, and nearly 3,000 stores across 31 provinces in China. For eight consecutive years from 2001, Qipai ranked among the top ten in sales and profit within the clothing industry. Over the years, Qipai has come to deeply understand that "only the national is the global." This belief is not only shaped by fashion trends but also by the aesthetic values and rich cultural heritage of the nation. Embracing the philosophy of "pragmatic harmony and coexistence," Qipai aims to unite domestic garment companies to build a comprehensive blueprint for China's national clothing industry. In 2010, under the core values of "Symbol of the Chinese National Costumes," Qipai launched its new brand slogan — "Believe in Yourself, the World Believes in You" — setting a new standard for the Chinese menswear industry. It also introduced a fresh brand advocacy: "Set Off a New Fashion," marking a bold upgrade in brand image. This move not only reinforces Qipai’s leadership in China’s men’s fashion market but also strengthens its vision for international expansion and lays the foundation for future global strategies. As the national gift for the "Colorful China" Sino-U.S. Cultural Exchange Event, the China Li Collar represents years of brand development and innovation. Merging Eastern aesthetics with Western tailoring techniques, this new generation of national costumes follows in the footsteps of the Tang suit, carrying forward the legacy of Chinese culture while embracing modernity. Through events like "Colorful China," Qipai continues to promote Chinese culture globally, helping people around the world better understand China and its people. Only through the richness of national culture can fashion transcend borders and bring nations closer together. Let the world witness the power of Chinese fashion — because only the national is truly global.

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