Xunke County's Red Agate Township has experienced over two decades of growth in the agate industry. Initially characterized by unregulated and low-level development, it has now evolved into a key cultural industry project within the county. Red agate has transformed from a mere natural material into a symbol of cultural significance and artistic expression.
Today, the number of red agate handicraft enterprises in the county has grown from just three to over a dozen, forming a well-established deep-processing industry. The township now produces four distinct collections: display, leisure, jewelry, and commemorative items. Annual sales have exceeded 10 million yuan, with Xunke’s red agate crafts gaining international recognition at events like the China (Shenzhen) International Cultural Industry Expo.
Known as the "Red Agate Town," Xunke is famous for its high-quality red agate, renowned globally for its density, hardness, gloss, and uniform color. In the agate industry, there's a saying: “The best agate in the world is from Xunke.†This reputation has been built on both natural advantage and careful craftsmanship.
In the early 1990s, Xunke agate was still relatively unknown. As more companies emerged, many farmers rushed into mining, leading to overexploitation and a sharp drop in prices. Many small businesses couldn’t survive the market fluctuations and eventually closed down.
However, Hong Yujuan, who once worked at the Xunke County Transportation Company, saw potential in the agate industry. She believed that Xunke’s agate had unique qualities and deserved a place in the global market. In 1994, she bought an agate factory from the Public Security Bureau for 87,000 yuan and founded the Swan Agate Factory. Rather than rushing into mass production, she focused on technological upgrades and modern management practices.
Through thorough market research, she realized that quality raw materials were essential for long-term success. She advocated for careful and sustainable mining, emphasizing the need to preserve this rare resource. In 1996, the factory invested in a Japanese computer engraving machine, marking a turning point in the industry. Products such as seals and chess pieces transitioned from hand-carved to machine-assisted, while high-end packaging was sourced from cities like Guangzhou and Wenzhou to enhance product value.
By registering the Swan Agate trademark and focusing on branding, the factory experienced rapid growth. Starting with an initial investment of 80,000 yuan, the company now has total assets of 650,000 yuan. Over the years, it has expanded to nearly 30 employees and diversified into arts and crafts, plaque processing, and more. Advanced technologies like computer inkjet and sandblasting have helped create over 1,000 varieties across ten product lines, significantly boosting the competitiveness of the Xunkan brand.
Today, the Swan Agate Factory has opened chain stores in cities such as Shanghai, Xiamen, Harbin, Qiqihar, and Heihe, achieving economies of scale through efficient operations.
In Baoshan Township, Xunke County is home to the only provincial Agate Stone Nature Reserve in the country, covering 1,352 hectares. With a storage capacity of over 300,000 tons, the reserve ensures a stable supply of raw materials. Current annual extraction remains below 100 tons, highlighting the importance of sustainable development.
To ensure the long-term viability of the industry, Xunke County has promoted resource conservation awareness among miners and trained professional agate carvers, guiding the sector toward scientific and sustainable growth.
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