Paul Smith, one of the UK's most celebrated designers and retailers, has built a global fashion empire over the years. In 1994, he launched his eponymous brand, which has since become a symbol of British style and innovation. This year marks a significant milestone as the brand prepares to celebrate its 20th anniversary with a special digital commemorative collection. The range includes a variety of products such as wallets, handbags, belts, suits, mugs, and more, offering fans a unique way to honor the brand’s legacy.
What makes this celebration even more exciting is the introduction of Paul Smith Junior, the brand’s first-ever children’s wear line. The collection will be available from September, with major retailers like Harrods, Selfridges, Harvey Nichols, and Brown Thomas set to carry the new range. Designed for kids aged from newborns up to 14 years old, the line features prices ranging from 34 to 250 euros, maintaining the signature eccentricity and playful charm that define Paul Smith’s aesthetic.
The designs blend classic elements with a youthful twist, incorporating bold or subtle color palettes and familiar silhouettes inspired by both men’s and women’s fashion. For girls, the collection features silk-blend dresses, cute knitted sweaters, long-sleeved T-shirts, corduroy jackets, wool coats, short skirts, tweed shorts, and vibrant striped blouses. Boys’ styles include striped and printed shirts, geometric cotton-filled jackets, quirky T-shirts, khaki coats, pinstripe blazers, and luxurious cashmere sweaters.
This new line not only expands the Paul Smith brand but also reflects the designer’s commitment to creativity, quality, and timeless style—now accessible to the next generation.
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