Since the early 20th century, SELON has gathered a group of the world's most renowned costume designers. Among them was the famous British designer Ronald Perry (Lennon Perry), and the internationally acclaimed American designer Petter Well (Peter Will). Their creations, each more dazzling than the last, helped shape the brand’s identity. SELON has always been dedicated to the noble and elegant Royal style, while also embracing a neoclassical and modern aesthetic—blending timeless classics with contemporary trends.
The Duke of St. Louis, a prominent figure in aristocratic society, became a leading trendsetter among the upper class. He not only designed his own outfits but also pioneered new fashion styles that swept through France and Europe at the time. Eventually, the family name of the Duke of St. Louis was adapted into the brand name "SELON."
Known for its exceptional craftsmanship, meticulous material selection, and a relentless pursuit of perfection, SELON embodies a unique sense of taste and cultural depth. It reflects the refined simplicity and enduring elegance of aristocratic heritage, making it a symbol of timeless sophistication. Each piece tells a story of tradition, artistry, and a deep respect for the past, while continuously evolving to meet the demands of modern fashion.
100% Nature Silk Series ( Body Soft Feeling, Breathability)
100% Nature Silk Hairflair,Nature Silk Tie Hair Bands,Skinny Slip Silk Scrunches
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