According to recent reports from Hong Kong media, Wang Dongxing, chairman of Lilang Clothing, revealed the company's ambitious plans to expand its presence in the Chinese mainland. The group is exploring partnerships or mergers to bring European and American denim brands into the market, while also negotiating with several luxury labels to secure long-term patent rights in the region.
In addition, Lilang is set to invest approximately 150 million yuan into its youth-oriented brand, L2. The brand is expected to launch in the mainland in July next year, with over 100 stores planned for 2024, mostly through franchise models. Wang emphasized that L2 will target young professionals who have recently graduated from university, offering affordable pricing—casual wear around 500-600 RMB and pants priced at about 300 RMB.
Wang also highlighted the current market position of Lilang’s men’s casual clothing, which holds a 3.4% share, ranking it first among similar products. The majority of the company’s revenue comes from second- and third-tier cities, making up 60-70%, with 14% coming from first-tier cities. With over 2,600 stores nationwide, the company aims to open 300–400 new locations each year for the next five years, targeting a total of 4,500 stores by 2014.
When asked about future expansion, Wang said that while the company is not currently considering overseas markets, it may explore opportunities in overseas Chinese communities within 2–3 years. He expressed his vision for Lilang to become "China’s Armani" in the future, focusing on growth and brand recognition in the domestic market.
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