All along, China’s role in the world is mainly to “manufacture†a big country rather than a “quality†country. In recent years, with the steady development of the economy, the awakening of ingenuity and the escalation of consumption, China's manufacturing industry has given birth to many new changes. For example, the new consumer demand - "new middle class", new market supply - "new domestic goods", etc., can clearly feel that the living standards of Chinese people are getting better and better, and the quality requirements are getting higher and higher.
Yesterday, Sina released a long picture of “National Big Turnover – Conquering the World's Nine New Chinese Goodsâ€. With a funny + sincere expression, it introduced China's nine new national products to conquer the world! Among them, the old godmother in the sauce industry, the Baique antelope in the skin care industry, the Huawei in the mobile phone industry, the Maotai in the liquor industry, and even the satellites flying in the sky, the high-speed rail and shared bicycles running underground are all worthy of attention. It is also in this list that there is a home product - the left and right sofa.
The arrival of the "new domestic goods" era in China's home furnishing industry
The current Chinese home furnishing industry is in an era of consumer upgrades and brand concentration. A number of internationally competitive furniture brands have emerged in the domestic market, and more and more high-quality, redesigned, high-grade branded household products have gradually replaced the relatively low-priced household products in the past; in the international market, China’s Furniture companies are no longer satisfied with simple OEM production. Instead, Chinese furniture companies have awakened their brands and promoted their transformation in product and quality, and gradually gained recognition in the international market.
New products from the left and right Zhimei exhibited at the 2017 Hongqiao Exhibition
The quality level of China's household products has been deeply reflected in the major exhibitions over the years. In the middle of this month, at the two large-scale home exhibitions held in Shanghai, the exhibitors covered thousands of well-known domestic home brands and some internationally renowned brands. Brand. The biggest experience of the exhibition is that the products exhibited by domestic brands can be compared with foreign brands in terms of design, texture and grade. China's own furniture brands can also produce products that are comparable to each other. The new domestic product era of the home industry is quietly coming!
From materials to crafts, explore the national good sofa refining
"New Chinese goods" is different from the traditional Chinese impressions of domestic products, with high-quality product quality, sophisticated product design, high-end product temperament and even a personalized brand culture leading a new generation of Chinese manufacturing. However, China's "old domestic products" are always criticized for their poor quality and low quality. Therefore, the first thing to change in "new domestic goods" is the stereotype of poor quality of domestically produced goods. Take the left and right sofas on the list of "new domestic goods" in the sofa industry. The most important factor in the list is the long-term strength of the product quality.
As a set of sofas that can be called "new Chinese goods", the first thing must be to avoid the layers of materials. The harshness of the left and right sofas in the choice of raw materials is evident from the design of the heads-up sofa for the Boao Forum. In order to find the right fabric, the left and right purchasing groups almost all the suppliers in Shenzhen. In the state of lack of inventory, it is hard to lobby the suppliers to work overtime to complete the supply of fabrics.
The meticulous quality, the right and left sofas have a strict set of standards in the use of raw materials: for example, the solid wood frame used in the sofa is selected from the forest resources of the subtropical eugenic broad-leaved forest, and processed by special drying techniques to ensure good Feel and anti-bacteria, anti-corrosion and other functions; in the choice of sponge, long-term cooperation with Asia's largest sponge supplier, import East Asia St. Nomine sponge, using a three-layer "sandwich" type superimposed to ensure the most comfortable sitting; In the choice of fabrics, the left and right sofas mainly use the top layer of yellow cowhide with flexibility, breathability and touch. At the same time, we actively explore some high-quality technical fabrics, such as CU technology leather, which are even better than leather in many aspects.
Solved the most basic material problems, the next consideration of the "new domestic sofa" standard is the product's process polishing and detail control. For example, the most important sofa sitting feel, the softness of the material and the overall resilience are just right; the ergonomics of the support of the waist and the adjustment of the backrest angle, such as the left and right sofa design is 103 °, this The angle is the most comfortable state of the human body; in addition, the left and right sofas have a zipper design at the bottom of the sofa, which can directly fade the appearance and display the quality of the sofa from the inside to the outside.
China's first batch of certified green furniture products, "National Good Sofa" is deserved
Of course, when it comes to the quality of furniture products, there is also a high-level certification that must be mentioned - China's green furniture. It is hailed as the most demanding green environmental standards and product inspection standards in China. Under the inspection standard of green excellent products: formaldehyde emission should be ≤0.05mg/m3, TVOC release amount should be ≤0.25mg/m3; TVOC total volatile compound ≤0.5mg/m3·h; sofa mechanical performance can reach A grade, after The 60000 destructive mechanical tests are not damaged, which is three times the national standard. These indicators are comparable to the EU, far higher than the national standards.
It is worth mentioning that the left and right sofas have been implementing the China Green Furniture Premium Standards products since 2014. In 2015, the left and right sofas became one of the first four companies to receive the “China Green Furniture Premium†certification and the only one. Sofa brand. In March of this year, at the Shenzhen Exhibition Golden Jubilee Awards Ceremony, another quality and environmental protection gold medal was won!
Quality is the starting point of corporate value and dignity. Huang Huakun, the chairman of the left and right sofas, said in the CCTV "Artisan Spirit" column that "quality is the life of the enterprise. As a business operator, I will invest in this at all costs." The quality of the construction inside." It is precisely because of this attitude of quality and everything, the left and right sofas have become "the nine new domestic products to conquer the world" is also worthy of the name.
Editor in charge: Li Xing
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