In the "Double 11" global shopping carnival, Zhengzhou clothing company, which is the main force of Henan e-commerce, re-emerged and achieved sales success. On November 13th, statistics from the Municipal Apparel Association showed that Zhengzhou women's trousers are still “out of the boxâ€, among which “Yiyangâ€, which has maintained the first sales of online trousers for four consecutive years, hit a new high with sales of 67.43 million yuan. Many Zhengzhou clothing companies such as "Yalida" have also created good performance.
In the early morning of the 11th, the sales of 1.5 million yuan in 4 minutes, 20 minutes of sales exceeded 10 million yuan, followed by 20 million yuan, 30 million yuan, at 14 o'clock, "Zhengzhou Yiyang" online sales have exceeded 50 million yuan. As of 24:00, it achieved an online sales of 67.43 million yuan. So far, "Zhengzhou Yiyang" has won the "Double 11" National Pants category for five consecutive years.
At the same time, other Zhengzhou clothing companies also reported frequently: On the same day, Zhengzhou women's trousers famous brand "Yalida" sold for a million minutes in 20 minutes, sales at 1200 yuan reached 8.5 million yuan at 12 o'clock, and exceeded 12 million yuan at 18 o'clock. The daily sales amounted to 15.56 million yuan; the "Hanshi Yiren" flagship store sales of 820,000 yuan on the same day, online sales of nearly 1.8 million yuan; "Left Street right lane" sales of women's trousers reached 8.24 million yuan.
Among the women's wear enterprises, Zhengzhou's local original brand “Fireworks Hot†also performed well, with sales of 27 million yuan throughout the day, far exceeding the 15 million yuan last year. Another women's brand "If Men and Women" is also remarkable, the sales of the day is 1.52 million yuan, occupying the first place in Henan for middle-aged women's wear; Zhengzhou women's famous brand "Hirano" sales of 1.25 million yuan, ranked in the country The top 60 old-age clothing stores.
According to the relevant person in charge of Zhengzhou Garment Association, in the annual e-commerce war, Zhengzhou garment enterprises have accumulated the power of industrial optimization and transformation and upgrading through continuous innovation. In the transformation and upgrading process of Zhengzhou trousers, the new force, Zhengzhou Women's Wear, is also drawing on its strength to continuously increase the market share of online and offline sales in the country.
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