The "Star" shines in London, the South African Frog King TO BE No.1

At 3:11 GMT on July 30, 2012, Beijing time, the men's 100m breaststroke final was started at the center of the Olympic Park in London. The 24-year-old boy from South Africa, Van der Borger, was immersed in the water with his Olympic gold medal dream. He carried the expectations that the people of South Africa had placed on him - standing on the Olympic top podium. The game ended soon. Van der Berger surpassed the former Olympic champion Kitajima Kosuke of the same game and won the championship with 46 seconds in 58 seconds and set a new world record! Vandeburger's wish to stand on the top podium of the Olympics during the cheers gathered the world's attention and realized his dreams of being a South African nation.

In life, Van der Berger is a college student, and on the field, he is a constant breakthrough and courageous contestant. South Africa has made him a key gold medalist, and he has scored many proud achievements in breaking the world record in recent years: in November 2008, he broke the world record of the 50m short breaststroke men's breaststroke; the Commonwealth Championship held in India two years ago. In breaststroke, he broke the world record for the fourth time on the 100-meter project. In the semi-final of the 100m breaststroke, Vandeburger set a world record set by Koji Kitajima in 58 seconds 83. Today, Vandeburger once again set a new record and won the Olympic gold medal, becoming the focus of attention of the people of the world.

When seeing Vandeburger's picture on the top podium, many people pleasantly shouted: "The logo of the Hongxing Erke is printed on the award-winning clothes worn by Van der Berg." Erke is the famous Chinese clothing brand. It is understood that It has cooperated with many international events for many years and has been recognized by overseas professional organizations. Its rich experience, sense of responsibility and professionalism as well as the spirit of "TO BE No.1" have also attracted Austria, South Africa and Uzbekistan. The committee has reached cooperation with Hongxing Erke. In addition to Hongxing Erke, there are also many well-known Chinese clothing brands on the London Olympic Stadium, such as Anta, Li Ning, and 361°. The frequent appearance of Chinese brands has become one of the highlights of the London Olympics.

Like the 2008 Beijing Olympics, Hongxing Erke still chose the right partner: Toward the first, to strive for excellence, to break through, Vandeburger's Olympic performance seems to be the perfect interpretation of the spirit of the "TO BE No.1" brand. As the sponsor of the championship winner, Hung Erke and Van der Burg together shine in the London Olympic Stadium.

If athletes sponsored by the Olympic Games have achieved good results and stand on the podium, it is an opportunity for domestic apparel brands to increase their exposure. This not only fully demonstrates the brand strength of Chinese brands on the international stage. It is another manifestation of glory for the country and another important measure to push the brand to the world. It is believed that the internationalization of Chinese apparel brands is just around the corner.