The reporter learned from the pre-holiday market that on the eve of the Mid-Autumn Festival, the “price war†promotion methods such as coupons, discounts, and lottery launched by merchants have become very common. Many consumers have felt nothing new about this. In contrast, Some merchants have taken a different approach and made great efforts in service creativity, but they have achieved good market response.
Yesterday, the reporter saw in a coffee shop that a coffee shop service staff was carrying an oversized "coffee pot" and took a heat-insulating faucet from the pot and took it in his hand. The backpack behind him had a disposable drinking cup. Free hot coffee for past consumers. According to the field service personnel, since the launch of this business, more than ten liters of free coffee can be sent every day.
In the past, when people buy frozen food, they can only wait until they get home to make cooked food. They know how to taste. Yesterday, reporters saw in a supermarket that the supermarket’s frozen food area set up a stove, consumers buy frozen dumplings and frozen chicken nuggets. Before the frozen kebabs, the merchants can cook and roast free of charge, and consumers can taste it before they buy it.
Coincidentally, in a tea sales store, the merchant set up a tea table, on-site tea, consumers can buy a pot of tea.
In the interview, the person in charge of the commercial department of the city said that in recent years, with the liberalization of the price of the commodity market, many merchants have targeted the promotion for a single “price warâ€, and various coupons and discount promotions are all over the sky. In contrast, the idea of ​​service is more valuable. Things like "creative warfare" overwhelming "price wars" should be promoted in the commercial sector.