First, the market overview In recent years, fashion silver ornaments, popular jewelry suddenly rise, sales increased dramatically. In particular, gold and silver prices have risen wildly since 2006, setting the highest price since 1981. As of April 26, 2010, the spot price of silver was reported at 18.37 US dollars per ounce.
Compared with gold, platinum and K gold ornaments, fashion silver jewelry is cheap and more in line with the consumption characteristics of younger generations. They chase fashion and admire personality styles to make silver jewelry an indispensable makeup accessory. It is understood that silver jewelry in the United States and Europe, such as the rapid growth of consumer markets, while China's large population, rapid economic development, I believe that silver jewelry will become the next market hot spots.
Second, the type of silver jewelry national standards 990 silver, 925 silver, 800 silver can be used to make silver jewelry. Silver ornaments are now generally 925 silver. 925 silver jewelry is 92.5% pure silver and 7.5% alloy added. The alloy is added to improve the gloss, brightness and hardness of silver. Since Tiffany introduced the first silver jewelry with a silver content of 92.5% in 1851, 925 silver has become popular, so 925 is currently used as a standard to determine whether it is sterling silver. After polished, the 925 silver jewelry exhibits a very beautiful metallic luster, but also has a certain degree of hardness, can be inlaid with precious stones, made of high-end jewelry. In addition, there are black silver, Tibetan silver, color silver, Thai silver, Miao silver, Naxi silver and other varieties.
Third, production At present, the domestic manufacturers of silver jewelry are mainly concentrated in the territory of Guangdong Province.
Fourth, the sale of domestic silver jewelry sales mainly in the supermarket counter inside the mall but with a difference between jewelry, similar to the general jewelry that is between silver jewelry and jewelry. Of course, there are some such silverware stores in China, but relative to jewelry chain stores around the country, they are still at the initial stage of groping. At the same time, only a single silver jewelry store is difficult to make money, and only in the process of making silver jewelry The main balance between the other. Online retailing may seem more prosperous than it actually is. However, like commodities such as jewelry, people tend to believe in formal and professional stores. At the same time, there are flaws in the integrity of the Internet. Therefore, if the transaction is not in the same city, the business is not much better than it is in reality. It should be noted that most of the online store is mainly wholesale, and the wholesale business is quite popular.
5. The consumption of consumer silverware is mainly targeted at fashionable young people under the age of 30. For example, college students and young women who have just participated in the work will be willing to bet on women in the United States. Because silver jewelry is cheap, consumption is relatively easy, and young people can accept this price. . Middle-aged people generally consume jewelry products. Moreover, we found that young people often spend a lot of time shopping habits as silverware as a one-off consumer goods, but it's a fresh picture. At the same time, silver jewelry is safer than other accessories. Other alloys will cause more harm to the human body. In particular, accessories such as earrings that come in direct contact with the skin and even penetrate the skin have a considerable impact on the human body. Because of the relative stability of the metallic properties of silver or gold, it is not easy to react with substances in the air or human skin. And the unique characteristic of silverware is that it is more rustic, it will not appear luxurious and it will not appear tacky. Everyone is suitable to wear. In the consumption area of ​​silver ornaments, we find that big cities go faster than small cities, the south consumes faster than the north, the cities are faster than rural areas, and the more stylish and fashionable city silver jewelry goes faster.
6. The well-known brand TIFFANY was established in September 1837. In 1851, TIFFANY launched a beautifully designed silverware that attracted wide attention and was the first to use 925 silver, which became the standard for American silver products. Then there is THOMAS SABO, a well-known silver brand in Germany, which currently has three stores on the mainland. Their prices are often high for the people to look overseas. The following is the status quo of domestic silver jewelry brands: At present, there are no leading brands in the domestic silver jewelry market, and some of the more well-known such as Beijing old silversmiths, pirate ships, Shenzhen's seven good, seven degrees, Zhenzhi, Yindu, V6, Qi Qi , Maiduo of Shaanxi, the Silver Age of Zhejiang, the Bear Silversmith of Hubei, the 3721 of Shandong, the Beaufort silver, the similar silver, the silver shop of the century, the silver jewelry of Audrey, and Shanghai's Tianyi market are active.
Survey on consumer behavior: The respondents were between 18 and 30 years old.
80% of respondents purchased silverware.
Purchased for own use was 56%. Purchased for love is 41%. Used for gift giving 22%. Used for body care 2%.
The price of silver jewelry: 100-300 yuan 61%, 29 yuan below 100 yuan, 300-500 yuan 10%, 500-1000 yuan 5%.
Consumers believe that affordable sales methods: 68% choose to discount, 22% give coupons, 22% gift, 12% sweepstakes, 2% member upgrade / online purchase free postage.
For the design of silver ornaments: 61% like romance, 34% fantasy, 12% innocence, and 10% fantasy.
Consumers mentioned existing brands: old silversmith 37%, Chow Tai Fook Silverware 10%, Corsair, Seven Good Silverware, Xiong Silversmith, Seven Degree Wet 5%, Chow Sang Sang, Tse Sui Lun, Gaffney Silver Jewelry, Tianyi Silver Jewelry, V6 Silver Jewelry, Goethe's silverware and silver age are 2%.
VII. Quality Due to the lack of corresponding brand operation in the silver jewelry market, customers are quite cautious when buying silver jewelry, mainly because they are not familiar with the identification of silver jewelry. Some manufacturers also shoddy the silver jewelry market caused confusion, the quality is not guaranteed. In view of this, Goldfore Jewellery (International)'s silver jewelry brand, Giffoni Silver, has opened an online customer service on its official website to help consumers solve all kinds of silver jewelry problems, and has won a very good gambling social reputation.
8. The joining of franchise chain silverware brands is stimulated by the hot wholesale of online silverware. Such as the 1925 silver jewelry wholesale network, Rangli silver jewelry wholesale network, EMI silver jewelry wholesale network and other business jingle hot, while they are doing wholesale when they are still further Chengzhao their own other city agents, and gradually move closer to the reality of the franchise chain, The advantage of this road is that it saves operating costs. Of course, there are direct to join, like "Angel Wing" silver accessories, etc., with the traditional mode of operation, the use of powerful advertising bombing, marketing and other methods to directly recruit their own agents, compared to the former operating costs slightly higher. Another is that there are factories and chains, such as the old silversmith and [Goldfore|祯·Furney silver ornaments].
Nine, the current status of silver jewelry If the jewelry is already mature, then the silver jewelry has just started, whether it is production or sales, but it also has a "sky advantage." In recent years, the upsurge of domestic jewelry consumption has been higher than a wave, especially since the domestic market began to be hot in the second half of 2005, and many manufacturers have participated in it. I believe that the silver brand road will go further in China.
Compared with gold, platinum and K gold ornaments, fashion silver jewelry is cheap and more in line with the consumption characteristics of younger generations. They chase fashion and admire personality styles to make silver jewelry an indispensable makeup accessory. It is understood that silver jewelry in the United States and Europe, such as the rapid growth of consumer markets, while China's large population, rapid economic development, I believe that silver jewelry will become the next market hot spots.
Second, the type of silver jewelry national standards 990 silver, 925 silver, 800 silver can be used to make silver jewelry. Silver ornaments are now generally 925 silver. 925 silver jewelry is 92.5% pure silver and 7.5% alloy added. The alloy is added to improve the gloss, brightness and hardness of silver. Since Tiffany introduced the first silver jewelry with a silver content of 92.5% in 1851, 925 silver has become popular, so 925 is currently used as a standard to determine whether it is sterling silver. After polished, the 925 silver jewelry exhibits a very beautiful metallic luster, but also has a certain degree of hardness, can be inlaid with precious stones, made of high-end jewelry. In addition, there are black silver, Tibetan silver, color silver, Thai silver, Miao silver, Naxi silver and other varieties.
Third, production At present, the domestic manufacturers of silver jewelry are mainly concentrated in the territory of Guangdong Province.
Fourth, the sale of domestic silver jewelry sales mainly in the supermarket counter inside the mall but with a difference between jewelry, similar to the general jewelry that is between silver jewelry and jewelry. Of course, there are some such silverware stores in China, but relative to jewelry chain stores around the country, they are still at the initial stage of groping. At the same time, only a single silver jewelry store is difficult to make money, and only in the process of making silver jewelry The main balance between the other. Online retailing may seem more prosperous than it actually is. However, like commodities such as jewelry, people tend to believe in formal and professional stores. At the same time, there are flaws in the integrity of the Internet. Therefore, if the transaction is not in the same city, the business is not much better than it is in reality. It should be noted that most of the online store is mainly wholesale, and the wholesale business is quite popular.
5. The consumption of consumer silverware is mainly targeted at fashionable young people under the age of 30. For example, college students and young women who have just participated in the work will be willing to bet on women in the United States. Because silver jewelry is cheap, consumption is relatively easy, and young people can accept this price. . Middle-aged people generally consume jewelry products. Moreover, we found that young people often spend a lot of time shopping habits as silverware as a one-off consumer goods, but it's a fresh picture. At the same time, silver jewelry is safer than other accessories. Other alloys will cause more harm to the human body. In particular, accessories such as earrings that come in direct contact with the skin and even penetrate the skin have a considerable impact on the human body. Because of the relative stability of the metallic properties of silver or gold, it is not easy to react with substances in the air or human skin. And the unique characteristic of silverware is that it is more rustic, it will not appear luxurious and it will not appear tacky. Everyone is suitable to wear. In the consumption area of ​​silver ornaments, we find that big cities go faster than small cities, the south consumes faster than the north, the cities are faster than rural areas, and the more stylish and fashionable city silver jewelry goes faster.
6. The well-known brand TIFFANY was established in September 1837. In 1851, TIFFANY launched a beautifully designed silverware that attracted wide attention and was the first to use 925 silver, which became the standard for American silver products. Then there is THOMAS SABO, a well-known silver brand in Germany, which currently has three stores on the mainland. Their prices are often high for the people to look overseas. The following is the status quo of domestic silver jewelry brands: At present, there are no leading brands in the domestic silver jewelry market, and some of the more well-known such as Beijing old silversmiths, pirate ships, Shenzhen's seven good, seven degrees, Zhenzhi, Yindu, V6, Qi Qi , Maiduo of Shaanxi, the Silver Age of Zhejiang, the Bear Silversmith of Hubei, the 3721 of Shandong, the Beaufort silver, the similar silver, the silver shop of the century, the silver jewelry of Audrey, and Shanghai's Tianyi market are active.
Survey on consumer behavior: The respondents were between 18 and 30 years old.
80% of respondents purchased silverware.
Purchased for own use was 56%. Purchased for love is 41%. Used for gift giving 22%. Used for body care 2%.
The price of silver jewelry: 100-300 yuan 61%, 29 yuan below 100 yuan, 300-500 yuan 10%, 500-1000 yuan 5%.
Consumers believe that affordable sales methods: 68% choose to discount, 22% give coupons, 22% gift, 12% sweepstakes, 2% member upgrade / online purchase free postage.
For the design of silver ornaments: 61% like romance, 34% fantasy, 12% innocence, and 10% fantasy.
Consumers mentioned existing brands: old silversmith 37%, Chow Tai Fook Silverware 10%, Corsair, Seven Good Silverware, Xiong Silversmith, Seven Degree Wet 5%, Chow Sang Sang, Tse Sui Lun, Gaffney Silver Jewelry, Tianyi Silver Jewelry, V6 Silver Jewelry, Goethe's silverware and silver age are 2%.
VII. Quality Due to the lack of corresponding brand operation in the silver jewelry market, customers are quite cautious when buying silver jewelry, mainly because they are not familiar with the identification of silver jewelry. Some manufacturers also shoddy the silver jewelry market caused confusion, the quality is not guaranteed. In view of this, Goldfore Jewellery (International)'s silver jewelry brand, Giffoni Silver, has opened an online customer service on its official website to help consumers solve all kinds of silver jewelry problems, and has won a very good gambling social reputation.
8. The joining of franchise chain silverware brands is stimulated by the hot wholesale of online silverware. Such as the 1925 silver jewelry wholesale network, Rangli silver jewelry wholesale network, EMI silver jewelry wholesale network and other business jingle hot, while they are doing wholesale when they are still further Chengzhao their own other city agents, and gradually move closer to the reality of the franchise chain, The advantage of this road is that it saves operating costs. Of course, there are direct to join, like "Angel Wing" silver accessories, etc., with the traditional mode of operation, the use of powerful advertising bombing, marketing and other methods to directly recruit their own agents, compared to the former operating costs slightly higher. Another is that there are factories and chains, such as the old silversmith and [Goldfore|祯·Furney silver ornaments].
Nine, the current status of silver jewelry If the jewelry is already mature, then the silver jewelry has just started, whether it is production or sales, but it also has a "sky advantage." In recent years, the upsurge of domestic jewelry consumption has been higher than a wave, especially since the domestic market began to be hot in the second half of 2005, and many manufacturers have participated in it. I believe that the silver brand road will go further in China.
The Seawell Double Holiness glass jar candle is a fragrance filled journey into wellness for the mind & body. The distinctive shape and rich scents are just right for anchoring a room or making a change of season with certainty Fresh clean and airy notes of lily of the Valley and Bergamot do not betray the relaxing nature of this fragrant aroma. Escape into the comforting arms of exotic Jasmine, cotton Blossom and rose as they soften the atmosphere. This peaceful floral combination pleasantly rests of delicate cashmere woods, white musk and sandalwood. Includes Essential oils of: Yang Yang, lemon, cedar wood. When finding time has become a luxury, one needs to Pause and look inward to redefine inner Peace and inspire others. Allow moments of Stillness and the simple pleasures of fragrance to take you on a journey for the mind and body. Just as ripples expand across the water of a pond, our flow of emotions fluctuates from core energy to absolute Stillness. The Seawell Double Holiness Candle could take you on a sensory journey. Each of our jar candles is made with premium-grade paraffin, soy wax, bees wax or the wax as you like, and each wick is straightened by hand to ensure the very best quality burn. Turn your candles into essential decoration pieces by accessorizing with candle holders, candle shades and candle trays.
Glass Jar Candles,Glass Pillar Candle Holders,Large Glass Jar Candles,Cheap Glass Jar Candles
Hebei Seawell Import and Export Co.,Ltd , http://www.hebeiseawell.com