61 will be supermodel Elisa to bring YOOX.CN to create parent-child series

The swaying personality of the 61 is close at hand! The world's leading multi-brand lifestyle network concept store yoox.cn has partnered with internationally renowned actress and supermodel Elisa Sednaoui to launch a summer parent-child fashion series designed specifically for mother and son.

Elisa, who has just been promoted to a mother, is inspired by her rich personal experience and inspired by the multicultural backgrounds of Egypt, Italy, France and London. This exclusive “baby and I” limited series designed for yoox.cn interprets and reproduces Egypt, the country that inherited ancient textile traditions in her mind.

Hand-made soft cotton plus simple geometric figures and printed patterns, this series contains elements from the traditional textile style of Egypt and Bedouin.

“I am very pleased to work with yoox.cn to create this well-designed exclusive collection and to use this as a charity opportunity to help children in Egypt and Italy. This series is made in Italy and inspired by the traditional textile pattern of Egypt. It's just like my family background - it's the 'product' of Egypt and Italy."

ELISA SEDNAOUI "Baby and Me" Limited Parent-child Series Girls' T-shirt

    Exquisite embroidery, traditional patterns, and light cotton fabrics make up this refreshing, casual summer collection, and it has spawned a youthful style created specifically for young, trendy people. The "Baby and Me" collection covers dresses, T-shirts and parent-child dresses that are also suitable for mothers. All of them are made in Italy. They are made of superior quality fabrics and exclusively presented by yoox.cn.

The sales proceeds from the Baby & Me series will be donated to the ELISA SEDNAOUI Foundation. The foundation is a charity registered in the United Kingdom and is committed to developing creative cultural exchanges in a fun and entertaining manner. The foundation of the foundation aims to nurture a new generation of citizens and reformers and promote the development of the community. A pilot project was opened in Luxor, Egypt this spring, and a workshop to promote creativity and innovation will also be held in Italy.

Elisa Sednaoui's "Baby and Me" series was exclusively presented at yoox.cn on May 26, 2014 .

ELISA SEDNAOUI "Baby and Me" Limited Family Series Boys' T-Shirts

ELISA SEDNAOUI "Baby and Me" Limited Family Series Boys' T-Shirts

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